Shanghai Lucheng Metal Material Co., Ltd. is a commercial and trade steel circulation company. It is the authorized franchiser and agent of many large and famous manufacturer of iron and steel, such as Maanshan Iron & Steel Company Limited, Xinyu Steel Co., Ltd. of Jiangxi province, Baotou Iron and Steel (Group) Company Limited, Lianyuan Iron & Steel Company Limited which is affiliated to Hualing Group of Hunan province and Jinan Iron & Steel Group Corporation, and etc.. The major operation of Lucheng is selling ferrous metal material, including all kinds of Plate of moderate thickness, Hot Rolled Steel Coil, Cold Rolled Steel Sheet or Coil, Angle Steel, Channel Steel, I-Steel, Wire Rod and Whorl Steel. The amount of our stocks is always above 10,000 tons. There are processing lines in our storehouse for straightening and cutting Hot Rolled Steel Coil, and we can provide the service of straightening and processing for our customers fast.
Four sales branches of Lucheng have been established in Shanghai now, which locate at large professional steel trade markets in cantonal area of Shanghai. They are all trying their best to provide convenient and fast service for our customer. Since 2002, Lucheng has exerted itself to improve the operation of distribution, select outstanding marketing personnel to build department for delivering products and establish a precise and optimized business process. We have been providing individual services for our customers, such as processing, preparing and sending the products to industrial and mining enterprises with large or middle scale, key projects or the final customers. We also publicize our excellent trademark and transmit our corporation culture which emphasizes on credit to our customer. Now Lucheng has owned reputation in related industries and was praised by the customers.
Metal products sold by us have been used in many famous country’s key projects, such as Orient Pearl TV Tower, Pudong International Airport, Pudong Jinmao Mansion, Shanghai International Conference and Exhibition Center, Wenzhou Oujiang NO. 2 Bridge, and one of the Shanghai municipal government’s projects, which is changing the residents’ housetops from flat-rooted to sloping-rooted, and etc.. Now, the projects of Shanghai Inner Circular Highway, Yangshan Deep Harbor, and the 3rd Pearl underground line are also using the metal products distributed by our company.
Our Lucheng Company’s managing guideline is “Modest, Mutual benefit, Honest and Creditable” and our servicing spirit is “More professional, more sincerely, try our best to ensure the provision”. In these years, with the guideline and the spirit, we kept in consummating our system of operation and management. In early 2000, Lucheng adopted professional steel management system of purchasing, selling and stocking, and then built the omnidirectional electronical management system. All of these can support the fast development of our business. Based on the dynamic management data, we built our website (www.lcsteel.com). It can provide more convenient on-line service for more customers of us and is concerned and praised by our customers.
With the idea of seeking after a new trade mode on the basis of traditional one, we applied the system of on-line sales and system for purchasing on line in 2003. Then we improved the efficiency of our old ERP system and on-line sales system, introduced CRM (Customer Relation Management) system into our business, and integrated it with the ERP system. Now we are trying to carry out the integrative construction of our ERP system, CRM system, Gold Tax system and Kingdee financial system. The practice on enterprise information technology construction in Lucheng is not only the application of information system, but also the innovation of our management and improvement of the manage sense of our personnel. It becomes a part of our core competitive competency and our corporation culture. It also becomes the focus of other enterprises in steel circulation industry.
Lucheng Company has achieved the certification of ISO9001: 2000 International Quality Managing System in 2002. On this basis, we improved the operation process and clarified the duty and obligation of our personnel. Then we used a standard pattern to direct the operation of our business and tried to enhance the efficiency. At the same time, we kept in consummating the service quality controlling system, including the all-sided supervision of the purchasing, selling, processing and delivering operation. All of these are to make our customers more satisfied with our products and services.
Furthermore, Lucheng Company pays much attention to the communication and cooperation with other companies in related industries. As a standing director of China National Association of Metal Material Trade, the Zhejiang Chamber of Commerce in Shanghai and a member of Shanghai Trade Association of Logistics Management, Shanghai Metal Construction Trade Association, the company throws itself into kinds of social activity and plays an active role in improving the communications and cooperation between enterprises in steel industry and with other industries. At the end of 2002, Steel Marketing Practice, whose chief editor is our general manager, Mr. Yang Aiguo, was published and popular with the industry workers.
In the past few years, because of its active role on trust construction, information management and influence in the industry, Lucheng company was awarded as excellent enterprise in the steel material markets of shanghai and won the Credit Construction Achievement Prize of China. In 2004, the company was deemed to the top 50 of Shanghai steel material trade industry. In February of 2005, it became the top 10 company that has great influence in China. Many public media, such as CHINA METALLURGY, CHINA ENTERPRISE, MATERIAL INFORMATION, and etc., once reported and propagandized our course of carving out, especially our brand management and our spirit.
The economy of China is developing very fast now and there are many chances for us. Lucheng Company will keep in improving our service with its consistent idea “Perfect constantly, value-added service”. We will throw ourselves into ensure the supply of steel material for our customers based on our powerful resources, management and service. Also we will serve more for the society and our staff.
Manifesto:
The basis of our company is solidarity in the company and sensation with the company; the objective of us is to build to last. With this guide line, we not only can understand the origin of Lucheng spirit, but also can make our colleague friendship forever. With the attitude that knowledge is infinite and the one who is diligent can gain more, we pay attention to the cooperation in our teams, make use of different advantages of our workers and try to make progress together. Then we can become the pioneer of our industry and can make wealthy for our human beings endlessly.
To attain our target, achieve our wonderful willing, we Luchengers declare here together:
1. Hold together and
develop together.
In all ages, the success in
the world succeeds because of the solidarity. If we can put our
hands together, we will become the team that not afraid of any
difficulty; if we can love each other, we will become strong,
excellent persons with ability.
2.
Just as the sea collects
water from the rivers to make itself full, we accept talents make
the use of their different advantages.
Our company isn’t belonged
to anybody; it is a company of the society. Our Luchenger will tamp
our foundation, open our mind, integrate our resources and make use
of different advantage to supply mutually. We should learn to use
resources of others to develop a more large business.
3. Self-discipline and
fast implementing are applauded.
The best strategy needs
everybody of the team work in earnest to execute. The greatest
person is the one who works constantly on common positions and is
precise and scrupulous. He also should work hard and never be lazy
and dilatory. All of these good characters are the characters of
Luchenger. We can work seriously and pay attention to details; we
should be honest people and express our real feeling.
4. Respect and help each
other.
We should respect each
other between different people and different sectors. There are
differences between positions and wealth, however, leaders and
workers should be equal completely. And so do different sectors.
When you respect others, you are respecting yourself. If you devote
yourself to others, we will gain from others. When disaster struck,
help came from all sides. These kinds of spirits become the realism
between our Luchengers.
5. Learning constantly
and keep pace with the time.
There is progress in our
time and our work need innovation. So we should learn constantly,
and we should open our mind to improve our ability. |
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